Business Development
Build the capabilities and foundations your business needs
A qualification, an idea or an existing business provides a starting point. Progress requires clarity about what you have, a credible direction, the capabilities and systems to support it, and deliberate implementation.
ATA supports emerging entrepreneurs and smaller businesses through training, coaching and practical development support. Our approach connects personal capability with the demands of building and operating an enterprise.
Who this is for
Graduates exploring entrepreneurship
Consider how your qualifications, skills and experience can respond to customer needs and create enterprise possibilities.
Emerging entrepreneurs
Clarify your offering and develop the business foundations needed to move towards market participation.
Existing smaller businesses
Strengthen the capabilities, processes and practical plans supporting your operation and growth.
Business development services
Business skills and entrepreneur development
Structured learning in business fundamentals and strategic thinking.
Business models and growth strategy
Clarify the customer, offering and operating model, and develop a practical direction for growth.
Financial and operational readiness
Develop understanding of pricing, financial literacy, responsibilities and operating systems.
Compliance and governance support
Support understanding of formalization, governance structures and business responsibilities within the agreed scope.
Market readiness
Develop branding, pitching and preparation for engaging customers and market opportunities.
Our approach through G•R•O•W®
ATA applies the G•R•O•W® Framework to guide development through four connected stages: Gather, Reimagine, Optimize and Work It.
Within ATA, the framework connects personal capability with enterprise development, helping participants consider how their knowledge, experience and skills can translate into business opportunities, stronger operations and economic participation.
Gather
Assessment and clarity
Establish the starting point. We examine existing knowledge, skills, resources and challenges. For an emerging entrepreneur, this includes understanding what they can offer and the problem they intend to address. For an existing business, it means identifying the gaps affecting its operation and development.
Reimagine
Mindset and vision
Define a credible direction. Participants explore possibilities beyond their current position; reconsider limiting assumptions and clarify what they want to build. The emphasis is on connecting ambition with a meaningful customer need and a clearer enterprise direction.
Optimize
Strategy and systems
Prepare the foundations for progress. Attention moves to the capabilities and structures needed to support the chosen direction. Depending on the intervention, this may include business-model development, pricing and financial literacy, operational processes, governance, branding and market preparation.
Work It
Execution and market entry
Translate preparation into action. Participants apply what they have developed, communicate their offering and take practical steps towards implementation and market participation. The focus is on purposeful action, with learning and refinement along the way.
From qualifications to enterprise possibilities
ATA’s application of G•R•O•W® includes its use within Female Foundry to support unemployed female graduates in exploring how their qualifications and capabilities could become the foundation for businesses.
Our business systems development direction
ATA developed an expanded approach to helping smaller businesses organize work through clearer processes, responsibilities and practical digital tools. The focus is on documenting recurring activities, delegating with greater clarity, organizing information and monitoring responsibilities.
This builds on our belief that people development is more effective when the workplace itself supports good performance.